Establishing and adjusting the marketing mix

Establishing and adjusting the marketing mix Toyota Australia is the leading car manufacturer in Australia having a market share of 21% beating it competitors. The company has grown and developed from its establishment from Japan in 1937. Toyota Australia marketing mix followed the 4Ps in establishing a brand that is renowned for its quality, innovation and services. They offered a wide range of vehicles which targeted the 30s to 40s age bracket and attempting to break into the gen y market. There price reflected the services and quality of manufacturing the vehicles, and the also offered consumers choice to add features. They mainly promote their brand through television, newspapers and by being a sponsor of reality shows and sporting events. They are internationally recognised and have made their mark in the marketplace Introduction Scope The following is a marketing mix review and recommendations report on the worlds largest car manufacturer Toyota. The report will outline the fundamental elements of Toyotas marketing mix, and also recommendations will be made on how to improve on each marketing mix element of the organisation. Background Toyota Motor Corporation established in 1937, is the biggest car manufacturers in the world, with its factories spanning over various countries. It is one of the worlds most successful and most profitable car manufacturers. Australia has one of the smallest and oldest car industries in the world and has played an important role in the success and development of Toyota over the past 50 years. The first Toyota vehicles where imported to Australia in 1958 by a mining, construction and services company called Thiess, who imported 13 Landcruisers a model of 4WD, which they used for the Snowy Mountains Hydro-electric scheme. They also began to sell the Landcruiser vehicles in 1959. In 1963 an assembling factory in Melbourne called Australian Motor Industries was established and produce the first lot of Toyota corolla and corona cars. They began to be commercially available in 1971 through Thiess Toyota who became commercial leaders in 1979. Then in 1988 the two companies merged to create the Toyota Motor Corporation Australia, which began a global competiveness and established an important export market. In 1994 the Toyota Altona Assembly Plant is opened and the Toyota corolla is the first car to be built in the plant. Vision Toyotas vision is to become the most respected and admired company, in the car industry Mission Their mission is to deliver high quality automotive products and services to their customers, and being actively involved with the community, partners and environment. Methodology Various methods were used to conduct the review of Toyotas marketing mix. One of the methods used was conducting a survey, to find out what the public had in mind when it came to Toyota. These were handed out to random people passing by, and were asked to complete the survey anonymously. They were basic questions that required a bit of thinking from each individual as how they perceive Toyota as a brand. The survey contained a perceptual map which each person was ask to plot where they think a certain car brand fits. The other methods that were used to gather research, was using online resources such as the Toyota website to get a better understanding of the companys direction and the range of products that they offered. The website was very insightful and was clear and easy to navigate, and was very informative. Also the Australian Bureau of Statistics was used to gather information on sales and market share of all the major car companies in comparison to Toyota. This provided factual statistics and information that was very relevant in determining how Toyota fits in to Australias car industry and market. Results Findings Untitled.jpg . Perceptual Map of Car brands comparisons on Reliability vs. Durability The sample result from the survey shows the perceptual map of how consumers compared Toyota and other brand of cars when it came to reliability and durability. The outcome of where Toyota is placed in the map is very high on its reliability and durability. Toyotas market strategy is to sell a top quality product that lasts. This grabs the consumers attention when their looking to buy a car that is reliable and durable. Marketplace Toyota Motor Corporation is the largest vehicle manufacturer in the world. Toyota co-operates with 51 manufacturing companies in 26 nations, and sells its vehicles in over 170 countries under the Toyota, Lexus, Hino and Daihatsu brands. Toyota leads the automotive industry in environmental technologies with their new innovative hybrid technology in their Prius and Hybrid Camry vehicles. They are also looking into the development of Fuel cell technology for future vehicles. Toyota has in recent years dominant the Australian car market, with a market share around 21 percent (Fig.2) and is steadily rising with predictions that it might reach 25 percent by 2012. Toyota Australia has remained the number one brand for selling more vehicles than any other single car brand in the industry for more than 14 years. Toyotas Market Share Toyota has dealerships across Australia that sells their range of vehicles from cars, SUVs, trucks and hybrids. They have established a well know brand that people associated thing such as quality, durability, reliability, innovation, safety, and sustainability. There brand revolves around keeping a high standard to ensure that the customer receive the highest quality product and service which keep them loyal to the brand. Toyotas four core values: Customer first Respect for people International focus Continuous improvement and innovation. Target Audience Toyota covers a wide market sector that caters for families with its range of sedans to other vehicles such as four wheel drives, sports cars, luxury vehicles and small hatchbacks and buses. The age demographic that Toyota mainly targets are early 30s to mid 50 year old consumers. Toyota aims to target all possible sectors and just recently cracked into the large car market with their Toyota Aurion sedan. This was marketed to large families and was proved successful after taking the title of best large car of the year in 2009 by Australian consumers. Toyotas latest marketing attempt was to target the generation y sector with a new small car called Rukus, which Toyota calmed that it will appeal to the young consumers. Its boxy shape and edgy urban styling are anything but boring, so youll never blend in. As described in the Toyota website, claiming that to be different is an important factor when it comes to marketing to the gen y consumers. They are also targeting the environmental conscious consumers, who want to do their part in reducing their impact on the environment by limiting CO2 emissions. Toyota developed an advance hybrid technology which it has implemented in two of its vehicles the Prius and Camry. The hybrid technology combines fuel and electricity to power the engine. Toyota strives to become the leader in innovation of new vehicle technologies. Toyotas Marketing Mix Elements 4 Ps Toyotas marketing mix consists of the 4 Ps which make up the basis of Toyotas overall market strategy. The 4 Ps stand for; Product Price Promotion Place Product A good product can be self marketed when it benefits the consumer demand. When marketing a product, it must differentiate to what a competitor is offering by features, design packaging, services, warranties, safety and environmental impact. Toyota offers a wide range of products that meet the demands of the consumer while being different to the other car brands on the market. There product range is segmented into four areas each meeting the needs of what a consumer is looking for in a vehicle. Toyotas product market contains the following Passenger consisting of small, mid size, and large cars. Aurion, Camry, Corolla, Rukus, Tarago, Yaris. 4WD SUVs Kluger, Landcruiser 200, Prado, Rav4 Commercial Coaster, HiAce, HiLux, Landcruiser 70 Hybrid Camry, Prius Toyota offers with its products after sales services, such as Toyota Service Advantage which includes capped price servicing, specialist technicians, and genuine parts. They also offer financing at a low rate so that consumers are able to have the product sooner. Price The prices set for products plays a major role in its marketability. The pricing of vehicles in Toyota depends on what the consumer wants to include in their vehicle. They set a base price which then increases if a consumer wants to modify or add options such as metallic paint, wheels, body kits or extended service warranty. This gives the consumer more choice and flexibility as to how they want their vehicle to be when they purchase it. The price of vehicles in the range can start from $18,990 to a more premium price of $80,000 or more dependent on the make, model and add options. The pricing of Toyota vehicles are higher in some areas in comparison to its competitors, but its main selling point is that they sell you a top quality product with great service and parts, that is also reliable and has the highest safety standards. Promotion Promotion is way of communicate to consumers and grabbing their attention to make a sale. This usually involves three ways of effective promoting through advertising, public relations, and sales promotion. Toyota uses various methods when it comes to promotion, advertising through television, radio, internet, newspapers, billboards, yellow pages, flyers, brochures and word of mouth. They keep reiterating that they are a car company that provide quality, durability, reliability, innovation, safety, and sustainability. Toyota over the years uses catchy slogans to draw attention to their brand. When a person hears oh what a feeling! they directly associate it to the Toyota brand, and recall the television ad of a person jumping and freezing in mid air. This is the most recognised slogan in advertising which they have used since the 1980s in Australia. Toyota teamed up with a renovation show called The Block in promoting their new model Yaris. This is seen as a smart promotional strategy as they are sponsoring a popular show; in turn this extends Toyotas reach to their audience. They also offer a chance to win a new car which also makes the consumer want the product more by enticing them that they have a chance of winning. Place Distribution or place is a very crucial element of the marketing mix as the main thing that must be addressed is how we reach the consumers. Toyota sells its vehicles through its dealerships across Australia. Sales are mainly made to public consumers on a one on one basis with their selling staff. Toyota has also established distribution channels overseas with more than half the vehicle manufactured in Australia being export to regions such as the Middle East. The availability of Toyota vehicles has become very easy to all consumers in Australia and overseas. The internet has also opened a major channel as consumers are able to inspect, enquiry and purchase a vehicle without leaving their home. SWOT Analysis Strength Weakness Market leader with 21% market share Strong brand image Customer loyalty Car manufacturing leader Quality issues (due to recalls) Production capacity Pricing Opportunities Threats Producing more environmentally friendly vehicles Targeting the younger demographic Product recalls Rising oil prices Production costs Downturn in economy Limitations The report presented many limitations, which interrupt some of the methods such as the collection of data and research. The follow issues where faced while doing the report Information when it can to investigating Toyotas marketing strategies as a whole the information was limited and inaccessible. Interpretations had to be made based upon the limited information that was provided, and observation. Survey Surveys proved to be a challenge as people were not interested or willing to take part in the survey. Analysis as there was lack of marketing information available about Toyota, secondary sources of information had to be used which could prove to be inaccurate Recommendations The recommendations that Toyota may apply to improve their marketing mix can be drawn upon in the follow; Product When it comes to Toyotas product range they are missing key markets that other car brands have successfully achieved, such as introducing a wider range of large cars for large families, also target young consumers who are able to afford a Toyota vehicle they should start with mid 20s then work their way down the age bracket as teens might not find Toyota affordable which puts then off the brand. Toyota should also expand their hybrid technology to the smaller cars which has not been done yet. Price when it comes to affordability Toyota misses the mark, even though it thrives on quality and services the price seems to be inflated and is further inflated when a consumer wants to add a certain feature. I recommend that they offer a bundle or package deal such as free insurance for a year or free fuel to make the purchase seem worth it. Promotion Toyota should start advertising on social networks if it is to target the young age bracket. Also making ads that will appeal to the young generation but without losing all identity of Toyota. Coming up with a new catchy slogan to get the consumers involved. Offering more sales, discounts and offers that benefit the consumer, starting a loyalty program for the customers, keeping them informed. Place Toyota has positioned its self in the number one spot, to continue being a market leader they must improve their distribution channels such as the dealerships which are located in areas of low income earners, and retirees which decreases sales. Conclusion Drawing upon all the research and results, Toyota has built an industry which people associated quality, durability, reliability, innovation, safety, and sustainability. They have established themself as Australias leading car brand with their wide range of vehicles that suit any consumer. There pricing is somewhat high but its a reflection of the quality and service they provide. Toyota has become an internationally recognised brand that thrives on customer satisfaction and loyalty. The further development of becoming a sustainable car manufacturer, appeals to the public as they are showing their commitment in sustaining the global environment. They are yet to develop a successful marketing strategy when it comes to appealing to the younger consumers. Appendix Survey Structure Toyota Australia Survey Age: Gender: For each item identified below, circle the number to the right that best fits your judgment of its quality. Use the scale above to select the quality number. Description/Identification of Survey Item Scale Strongly Agree Neither Strongly Disagree Toyota is a brand that you can trust 1 2 3 4 Toyota is a brand that is reliable 1 2 3 4 Toyota is seen as innovative 1 2 3 4 Toyota products are affordable 1 2 3 4 Toyota cares about the environment (sustainability) 1 2 3 4 The offer a large range of vehicles 1 2 3 4 Easily identified from other brand 1 2 3 4 is appealing, fresh and vibrant 1 2 3 4 fulfils the consumers needs 1 2 3 4 makes you want to own a vehicle 1 2 3 4 offer flexibility and options 1 2 3 4 Toyota is customer focused 1 2 3 4

Pro Clean Case Essay

Pro Clean’s owner has more than 15 years of experience, has good reputation in Knoxville and has established a sustainable customer base. The company offers good service at considerable price, and maintains good relation with its past customers. Weaknesses: The Company has many problems in its marketing, management and accounting systems. It tries to reach out to customers from every segment, and probably exceeding its capacity. The company’s staff has very limited skills in sales, can only approach certain group of customers, and has ambiguous responsibility in day-to-day functions. Lastly, the company is financially weak, due to poor financial management. This is likely to be the problem to their higher operating cost and cash flow problem. Opportunities: Given the current environment, Pro Clean has certain opportunities to survive in Knoxville. There is clear market segmentation, which to allows Pro Clean to avoid direct competition with competitors from other strategic group. Threats: Pro Clean faces other competitors who offer similar or service at the same price, threatening its customer base. Also, a change in financial policy, such as an increase in interest rates, can threaten the survival of the company, given its current financial situation. (See Appendix C for the SWOT analysis table) Building Core Competency From our analysis in the previous segments, we advise Pro Clean to build its core competency in two dimensions: Customer Relationship in combination with an excellent cleaning service and a high quality. Valuable: By focusing and creating an unique relationship with its customers, Pro Clean can definitely be considered as a valuable company * Rare: Pro Clean will offer a wide range of extra services and supporting tools which aren’t offered by other cleaning companies * In-imitate: By providing innovative services, Pro Clean will enjoy a competitive advantage over its competitors. * Non-substitutable: Once become a member of the custom er base, customers will be offered an excellent service and loyalty programs. The better the relationship between Pro Clean and its customers, the higher the switching costs will be for the customers. Value Chain Analysis The following is a value chain analysis on what activities Pro Clean can do based on their core competencies, and also some of the other activities that they can improve on to give them a strategic competitive advantage: Primary Services: Currently, the service quality of Pro Clean is good and we feel that they can leverage on it, by adding on the hardwood floor cleaning service and improving their scheduling to suit the customers’. Sales & Marketing: To grow the business, Pro Clean should focus on market penetration and increasing their revenue stream from its existing customer base. Increase penetration: * Referral programmes can be initiated by offering discounts to customers who refer their neighbours. * Wilson should also take advantage of the on-site estimate service by rewarding employees who bring in more of such jobs. Doing so should increase the closing rate, and increase sales. * Sales can also be improved by â€Å"advertising† the other services that Pro Clean has to offer. They can also get employees to ask customers if they need other services while they are on-site. * Pro Clean should also explore the possibility of expanding into the commercial business, as it is currently a greatly underserved market. Increase average customer spending: * As a large part of sales is derived from people seeing Pro Clean’s van being driven around the neighbourhood, Pro Clean can get technicians to drive the van around the neighbourhood more often to increase their visibility. They can also come up with a bigger range of packaged services to cross sell to customers. Support Infrastructure: It was identified earlier that Wilson is pretty weak in managing the finances of the company. Hence we recommend that he should outsource this part of the business to an accountant. In addition, we think that he should also move his operations back to his home office to cut costs. HR management: This is an area that also needs to be worked on in order to successfully implemen t the other plans. We think that a new staffing plan is needed. We propose that Turner should be re-hired as a technician for the skills that he already has and keep Scott as the sales/marketing manager. A detailed portrayal of the new organization structure can be found in appendix D. Vision Our aim is to become a household name, associated with high service quality, in the cleaning services industry with 100% customer satisfaction. Mission Statement Our mission is to provide the highest quality cleaning service to our customers, within the shortest response time possible at the convenience of our customers.

Homework At A Secondary School Education Essay

The purpose of this survey is to happen out the pupils attitude towards prep, particularly towards the English prep at a secondary school. The research was conducted in one of my categories. The participants are pupils are all in grade 7. In malice of larning in the same category, each member of this category has a different degree of English proficiency and has different motives in larning English. I do this research with a hope that after the research, I can derive some certain cognition and experiences in order to assist myself and my every bit good as my co-workers in taking the best manner of giving prep which will accomplish maximal engagement from pupils in carry throughing their prep.Introduction:Background Information:I am a instructor of English at Long Thanh secondary school – a secondary school in a distant inland in Kien Giang Province, Vietnam. I have four categories with an norm of 35 pupils per category. After old ages of instruction, I realized that there was a phenomenon happening twelvemonth after twelvemonth: during the first hebdomads of the semester, my pupils ‘ prep was fulfilled with high frequence than the ulterior hebdomads. After the first month of the school-year, I discovered the fact that a batch of pupils repeatedly neglected to make their prep and normally did ill on most of the trials. Then I reminded them many times ; I called to their house to speak to their parents about this job and told their form- instructor. Occasionally, my pupils would look with prep in manus, but most of the times they appear with merely alibis. Why? It may be at the beginning of the school-year, my pupils might hold less prep and prep possibly easy for them to make, or they merely wanted to delight their instructor. After some hebdomads, they had so much prep from other topics to make every bit good, or they must go to extra-classes, or they felt bored with their English prep. I was really at a loss. I wondered why my pupils did non make plenty English prep. I wanted to cognize more about my pupils ‘ attitudes towards the English prep. I wondered if my pupils did non understand something in the prep or the instructions of the prep were non clear plenty or the prep was excessively hard. What can I make to assist my pupils? After old ages of learning English in secondary school, I face the job that instructor ‘s function is to give prep, and a pupil ‘s function is non to make it! † Due to this fact, I wonder if we should halt giving prep in learning English to secondary pupils. The reply is perfectly â€Å" no. † No 1 can deny that prep is indispensable for scholars in deriving better cognition. It gives scholars chances in acquiring exposed to the new linguistic communication and helps them review their memory of the old learnt linguistic communication. When carry oning this research, I hope that this survey will cast visible radiation on giving prep. It can assist me happen out techniques to help pupils ‘ consciousness about the value of prep every bit good as promote them to carry through their day-to-day prep with more involvement.Background of learning English in Vietnam:In Vietnam, English is taught as a foreign linguistic communication and it is besides one of the compulsory topics at estate schools. Mr. Canh ( 2001 ) remarked that although Vietnamese English instructors presents have a positive attitude to communicative methods, they feel limited in the execution of communicative instruction in their English schoolrooms for several grounds. Communicative linguistic communication instruction is excessively hard in Vietnam, where the instructor ‘s degree of English is low, the categories are excessively big, edifices, furniture, and other agencies are basic, and merely low support can be provided for stuffs, libraries, and other consulting services. The new instruction attack requires new cognition and accomplishments. Teachers are frequently required to pass more clip on making the extra readying, but there are excessively many demands on instructors ‘ clip. Teachers seldom have entree to the input and resources of the mark linguistic communication at secondary schools. Not a individual secondary school in Vietnam has ELT resources and stuffs available to instructors. Normally, there are merely some types of instruction stuffs which are available to Vietnamese instructors. They are text editions, a few practical English grammar books, some instructors ‘ manuals, some cassette – participants and some lexicons ( normally, those lexicons are excessively old and non up to day of the month ) . Not merely do pupils seldom have a opportunity to take portion in meaningful acquiring in touch with native English talkers but besides instructors face the same job. With such a awful English linguistic communication input environment, how can Vietnamese instructors of English keep their English ability off from being fossilized? They themselves have jobs in acquiring in touch with aliens. As a consequence, most of Vietnamese instructors tend to utilize Grammar-Translation Method in learning English in secondary. Furthermore, Vietnamese instructors ‘ wont is reading and of the pupils is composing. Teachers normally combine Grammar-translation Method with the Audio-lingual Method in learning. They ever try all their best to cover everything from the text edition. Besides, they are disquieted about an â€Å" over- prepared lesson program † or â€Å" under – prepared lesson program † . In this instance, pupils merely listen to their instructors ‘ account and transcript everything that is taught.Literature ReviewMotivation in larning linguistic communications:Motivation is the key to success in making anything, particularly in larning linguistic communications. Secondary pupils, out of sight of their instructors, normally find it hard to hold self-awareness. Language research workers divided motive into two basic sorts: integrative motive and instrumental motive. Harmonizing to Crookes and Schmidt ( 1991 ) â€Å" integrative motive is the scholar ‘s orientation with respect to the end of larning a 2nd linguistic communication. It is characterized by scholar ‘s positive attitudes towards the mark linguistic communication group and the desire to incorporate into the mark linguistic communication community † . Hudson ( 2000 in Norris-Holt 2001 ) stated that â€Å" instrumental motive was the desire to obtain something practical or concrete from the survey of a 2nd linguistic communication † . That is the desire to acquire a better occupation or a publicity ; to go through an scrutiny ; and to read materialsaˆÂ ¦ Harmonizing to Reilly ( 1994 ) , motive is enhanced when larning ends are made clear and when undertakings are sequences and linked in ways that make sense to scholars. Nunan ( 1991 ) said that the good foreign linguistic communication scholar found ways of triping his or her linguistic communication out of category. Liu and Littlewood ( 1997 in Zhenhui 2001 ) pointed out that â€Å" traditionally the instruction of EFL in most East Asiatic states is dominated by teacher-centered, book-centered, grammar-translation method with an accent on rote memory. † These traditional English linguistic communication learning methods have resulted in a figure of typical manners. Most pupils receive cognition through their instructor ‘s conveying instead than they themselves discover it. Students receive cognition instead than construe it. They normally wait for rectification from the instructor throughout their acquisition procedure. What about the instructors? They tend to give everything to their pupils through what they pour on the chalkboard. The chief ground for this linguistic communication survey is a necessity for my pupils to derive accomplishment in scrutinies. Due to the fact that the scrutinies are structured, about all schools in Vietnam are forced to educate their pupils in such a mode that they can make the scrutiny every bit good as possible. These tests are strict trials which required pupils to hold cognition of both extended vocabulary and grammatical constructions in order to make these trials successfully.Why do we necessitate to give pupils homework? The positive and the negative effects of prep:Depending on what facet of the prep statement we are on, prep can hold both positive and negative effects on pupils.The positive effects of prep:Homework plays an of import function in learning linguistic communication to our kids. Goldstein and Zentall ( 1999 ) have stated as the followers: Homework is of import because it is the intersection between place and school. It serves as a window through which we can detect our kids ‘s instruction and show positive attitudes towards our kids and their instruction. For instructors and decision makers, prep is a cost effectual manner to supply extra direction in pattern. The most common intent of giving prep is to assist pupils rehearse what they have already learnt in category. Homework is besides used to reenforce acquisition every bit good as to assist pupils master specific accomplishments. Preparation prep is besides a measure of presenting stuffs which will be presented in the following lessons. There are 10 grounds for instructors to give prep to pupils. Teachers give prep in order to revise classwork, to consolidate and pattern classwork, to widen linguistic communication cognition, to derive farther accomplishments pattern, to fix for the following category, to complete off work started in category or to salvage category clip for more communicative activities, to let pupils to work at their ain gait, to let us to look into that pupils have understood what we have tried to learn, to name spreads in pupils ‘ cognition, and to get farther linguistic communication, manner, and so on, from extended accomplishments work. There are 4 grounds for non completing prep. Students frequently claim: â€Å" I had excessively much prep. † ; â€Å" It was tiring. † ; â€Å" I forgot. † ; or â€Å" I did n't understand how to make. † Cooper ( 2001 ) found one more positive academic consequence of prep: betterment of attitudes towards school. Giving prep benefits us, the instructors, every bit good. â€Å" Homework improves instructors ‘ ability to cover the course of study and acts as a sort of span between the last lesson and the following 1 † ( Weisenthal et al. , 1997 ) .The negative effects of prep:The Official US – Department of Education Website besides province that excessively much prep can do pupils experience bored. Puting excessively much prep can maintain pupils off from taking portion in free clip and fall ining community activities. Other negative consequence of prep is that it can take to unwanted character traits if it promotes rip offing, either through the copying of assignments or aid with prep that goes beyond tutoring.The sum and the nature of the prep undertakings:Cooper ( 2001 in Nelms 2008 ) recommends: That all pupils should be given prep but that it should be limited by a orderly expression: no more than ten proceedingss per dark multiplied by the pupil s grade degree. In other words, a 2nd grader should hold no more than 20 proceedingss of prep all together per dark ; a 12th grader, no more than 120 proceedingss, or two hr. Young kids should hold shorter and more frequent assignments because they have short spans of attending and demand to experience they have successfully completed a undertaking. To better the job of giving prep, there are some experiences from linguistic communication research workers. On the Official US Department of Education Website, they found that to assist pupils with clip direction, we should assist them set up a fit clip each twenty-four hours for making prep. Do non allow them go forth prep until merely before bedtime, most of them wait until the last minute. We should hold them make the difficult work foremost. We must learn pupils the manner they learn. ( Dunn and Dunn, 1978 ) . In short, it is the occupation of pedagogues to maximise the benefits of prep and minimise the â€Å" cost † .

History Of Egyptian Architecture

History Of Egyptian Architecture Free Online Research Papers EGYPTIAN PERIOD (3100-311 BC.) To begin with, Egypt, the cradle of the arts of architecture and the seat of the earliest known civilization presents the astonishing picture of a society which went all the way from primitive life to the high level of the civilization by the middle of the third millenium B.C, and then lost its creative power but retained its status for another 2,500 years. By studying the architecture of this civilization we find two very big difficulties. The first is a enormous lenght of time, and the second is the scarity of information. It is difficult to push the true history architecture back so far without trepassing upon ground which belongs to archaelogy. However remains of their architecture are incredibly conserved; this is due to the fine quality of the building stones which Egyptian used, to the dry climate, and to their desire to erect monuments which would endure for ever and it is! Today we can see them on the edge of the sprawling suburbs of Cairo; we have to imagine the emptiness that must have once existed. I) The great history of the cradle of architecture As the pioneers of cicilization and the first teachers of mankind its necessary to come back to the deep egyptian history. In addition to the monumental tombs, with their vast array of historical and others records, extracts have been preserved from the writings of Manetho, an egyptian priest, living in the third century B.C. , who compiled a histoy of his country. Manetho grouped the monarchs of Egypt under some thirty dynasties, but considerable doubt has been thrown upon the accuracy of his chronology. Although other information, more or less reliable, relative to Egyptian history has been obtained from various ancient papyrus manuscripts, yet the question of the exact antiquity of Egypt still remins a matter of controversy. Tradition assigns the commencement of the Egyptian monarchy to a certain Menes, who, at a remote date, founded a dynasty at This. The first dynasty, which, according to Manetho, lasted for 253 years, was followed by a second Thinite dynasty of kings, who reigned for 302 years. The sovereignity was then transferred to Memphis, where the kongs of the third dynasty reigned for 214 years. There is no clear evidence of the actual commences, therefore, with the reign of Sneferu, the founder of so-called fourth dynasty at Memphis Even at that remote period, which Erman places at 2830 and Profesor Rawlinson at 2500 B.C., civilization had already been developed to a considerable extent. Hieroglyphic writing had been invented, numerous pyramids built, great progress made in the arts of sculpture and engraving, and confortable house of wood or stone were in existence. Three kings of the 4th dynasty are especially notable for their monumental efforts in pyramid building, namely , Khufu, or Cheops, the second monarch of the dynasty, who erected the Great Pyramid of Gizeh, near Memphis; Shafra, or Chephren, who built the Second Pyramid and the temple of the Sphinx and probably carved the colossal Sphinx at Gizeh; and Menkaura, or Mycerninus, who commenced The Third Pyramid. The following dynastic periods are of special importance in the political and general history of the country : THE OLD EMPIRE Dynasties IV and V, from about 2830 BC Dynasty VI, from about 2530 BC THE MIDDLE EMPIRE Dynasty XII, about 2130 BC Dynasty XIII, about 1930 BC THE NEW EMPIRE Dynasty XVIII, about 1530 to 1320 BC Dynasty XIX, about 1320 to 1180 BC Dynasty XX, about 1180 to 1050 BC The seven kings of the 5th dynasty governed from Memphis and continued to built pyramids and tombs which, however, were designed upon a far less magnificient scale than those of their predecessors of the 4th dynasty. In the 6th dynasty the centre of the government from Memphis was transfered to Abydos. This dynasty was notable for the completion of the third Great Pyramid of Gizeh. Following long times of obscur kings who, owing to the troublous times in which they lived, left few monuments and buildings, came te famous invasion of the Shephred Kings, a foreign race of monarch, probably Hittites, who ruled Egypt during the period known as the Middle Empire. The founder of the 18th dynasty expelled the Shepherd Kings and reinstated a native monarchy at Thebes, where he and his successor ruled during the period known as the New Empire. In the course of this dynasty two great Colossi were set up at Thebes and the temple of Ammon built at Luxor. In the sucessing dynasty, Manethos nineteenth, the great pillared hall at Karnak was built by Seti I, who also erected numerous temples and commenced the construction of a fresh canal between the Nil and the Red Sea. Setis son, Ramesu II, or Rameses, was a distinguished monarch, and during his reign many great architectural and engineering works were carried out. The unfinished canal, connecting the Nil with the red Sea, and the Ramesseum were completed by this king, who also constructed a grat wall to protect Egypt from the east. In these, as in other great Egyptian buildings, the forced labour of prisoners of war and slave was employed. Rameses III, the second king of the twentieth dynasty, built a magnificent temple at Medinet-Abu and encouraged trade. His successors were undistinguished and feeble monarchs under whom the power began to pass from the king to the priests, who founded a dynasty of their own order. At a later period the Ethiopians extended their sway over southern Egypt. The last period of independant Egyptian history was marked by a singular recovery of national vigour under Psamatik I, or Psammetichus, the founder of the 26th dynasty, who, aided Gyges, King of Lydia, established himself as king over the whole country in 655 BC. Under this monarch great architectural projects, that had remained in abeyance since the time of Rameses III, resumed, the temples at Thebes and Medinet-Abu were restored,and large buildings were constructed at Sais, Mendes, Philae and Heliopolis. Psamatik III, the last king of this dynasty, was defeated by the Persians at Pelusium in 527 BC, and Egypt became a province of Persia. After the death of Alexander the Great, Egypt fell into the hands of Ptoemy, who was crowned king in 306 BC. The Ptolemaic dynasty lasted for nearly three centuries, namely, to the death of Cleopatra, in 30 BC, when Egypt came under the dominion of the Roman Empire. II) Characteristic of Egyptian architecture Principal features Pyramidal and Columnar Architecture When we think of Egypt we think of pyramids. The pyramid represents the earliest example of Egyptian architecture, the temptation to employ decorative detail is repressed and subordinated to the desire to construct a monumental tomb of an imperishable nature, gigantic in size, and impressive by its majestic severity. Its form instantly conveys a sense of stability, through clarity of outline and breadth of base, whether as an isolated object or as one element among others. The Step Pyramid at Saqqara was the first pyramid to be constructed in Egypt and the largest in the stepped form. Later the Egyptians simplified the form, stressing its outine and profile. The pyramids at Giza of Cheops, Khephren, and Mycerinus of the 4th Dynasty (2465-2323 BC) are pure geometrical forms. The temple at the top was replaced by a point, and stepped sides became smooth stone. The pyramid was built up layer by layer in steps until the peak was reached and capped, after which the sloping sides were brought down in stone from the top. Structurally, the pyramid comprises four sloping, triangular planes which spring from a square base and meet at a single point; the outline combines with the horizontal lie of the land to complete the shape of the architecture. Tombs and Temples This impressive and majectic aspiration of Egyptians is also apparent in the rock-cut galleries, temples, obelisk and tombs of later times. As exemple of the artistic skill and scientific knowledge of their constructors, Egyptians temple are preeminent. The earliest temple consisted of a small rectangular chamber, or sanctuary, to which only priests were admitted, containing an altar for sacrifices. Its one-entrance doorway was placed in the front wall of the building. Temples of a later date were built on a much more elaborate plan, rooms, intended for a storage of a sacrificial and ceremonial objects, being grouped round the sanctuary, and in advance of this block of buildings, there were one or more pillared halls. Beyond the halls was a colonnaded courtyard, in which the priests and worshippers were accustomed to assemble, approached through a central gateway flanked by two massive tower-like structures with battering walls, called pylons. A long avenue bordered with shinxes led to the outer courtyard Obelisks Egyptians obelisks cut from a single block of granite are quadrilateral in section, the width diminishing gradually from the base to the top of the shaft which is terminated by a small pyamidion (pyramid-shaped apex). Placed on plain square pedestrals they were usually set up in pairs in front of pylons. The height of the shaft was generally about ten times its thickness at the base, and its four faces were usually adorned with hieroglyphic inscriptions.The loftiest one known is taht of Queen Hatshepsu at Karnak, which is no less than 109 feet in height. Sphinx and Colossal Statues The sphinx, the emblem of royalty, was three kinds, namely : the andro-sphinx which had the head of a man and the body of a lion, the crio-sphinx with a head of a ram and the body of a lion ; and the hierosphinx , with the head of a hawl and the body of a lion. The great Sphinx in front of the pyramids t Gizeh, shown originally resented the appearance of an enormous crouching androsphinx. Between its huge paws was a small temple approached by a flight of steps and constructed of plain monolithic blocks of granite. With the exception of forelegs, which were made from separate blocks, the whole of this huge monument was cut out of the solid rock. Many of the colossal statues of Egyptians kings were of gigantic size. For example, the seated figure of Rameses, at Ramesseum, was 60 feet, and that of Memnon, at Thebes%%%, 53 feet in height. Wonders of Ancient Egypt: 2,575 BC 2,134 BC: Old Kingdom ? Abu Ghurab Ras Budran Step Pyramids of Djoser ? The Giza Pyramids ? The Sphinx ? 2,040 BC 1,640 BC: Middle Kingdom Abydos Karnak ? Thebes Luxor Temple ? Temple of Karnak Serabit el-Khadem Tell el Daba 1,550 BC -1,070 BC: New Kingdom Tombos Piramesses Abu Simbel ? Amarna Deir el Bahri Kush Kingdom Deir el Medina Abu Simbel Tutankhamuns Tomb Characteristics Due to the scarcity of lumber, the two predominant building materials used in ancient Egypt were sunbaked mud bricks and stones, mainly limestone, but also sandstone and granite in considerable quantities. From the Old Kingtom onward, stone was generally reserved for tombs and temples, while bricks were used even for royal palaces, fortresses, the walls of temple precincts and towns, and for subsidiary buildings in temple complexes. Egypt houses were made out of mud collected from the Nile river. It was placed in molds and left to dry in the hot sun to harden for use in construction. Many ancient Egyptian towns have disappeared because they were situated near the cultivated area of the Nile Valley and were flooded as the river bed slowly rose during the millennia. Fortunately, the dry, hot climate of Egypt preserved some mud brick structures. Examples include the village Deir al-Madina, the Middle Kingdom town at Kahun, and the fortresses at Buhen and Mirgissa. Also, many temples and tombs have survived because they were built on high ground unaffected by the Nile flood and were constructed of stone. Thus, our understanding of ancient Egyptian architecture is based mainly on religious monuments, massive structures characterized by thick, sloping walls with few openings, possibly echoing a method of construction used to obtain stability in mud walls. In a similar manner, the incised and flatly modeled surface adornment of the stone buildings may have derived from mud wall ornamentation. Although the use of the arch was developed during the fourth dynasty, all monumental buildings are post and lintel constructions, with flat roofs constructed of huge stone blocks supported by the external walls and the closely spaced columns. Exterior and interior walls, as well as the columns and piers, were covered with hieroglyphic and pictorial frescoes and carvings painted in brilliant colors. Many motifs of Egyptian ornamentation are symbolic, such as the scarabs, or sacred beetle, the solar disk, and the vulture. Other common motifs include palm leaves, the papyrus plant, and the buds and flowers of the lotus. Hieroglyphs were inscribed for decorative purposes as well as to record historic events or spells. In architecture there were variations in detail and minor changes of fashion, but the character of Egyptian design throughout three thousand years is remarkably uniform. There was a general tendency towards greater fineness of finish unfer the later dynasties. Egyptian construction is extremly simple and crude. The need for enclosing large room was not great because of the climate, and the problem of roofing with large spans seems never to have been attempted.Shade was important, and vast columnar halls, loggias and cloisters are characteristic. The arch used in Mesopotamia must have been known from the early times in Egypt but its structural possibilities were not exploited. Planning was not very imaginative and designers seem to have been obsessed with the idea of a main axis-the avenue, the processional way-flanked by monuments and pylons. The origins of architectural detail seems traceable to the forms of timber-, mud-,and ree-construction evolved in the pre-dynastic era. Familiar animals and plants figure largely in highly conventionalized forms in the decoration. Sculpture in the round was important and the incised figures of gods and legendary creatures, as well as pictures of events and hieroglyphic inscriptions, were much used on walls and columns with little regard for the architectural forms Detail of building WALLS, ROOFS, COLUMNS, AND ORNEMENTATION Plans : The plans of egyptians buildings were almost invariably rectangular in form, other geometrical figures, such as the circle or octagon, being studiously avoided. But despite the use of straight lines, there was much irregularity displayed in setting out the plans, the walls being seldom placed at right angles to each pther. The arrangement of the temples was not one that lent itself to external adjuncts of the temple, such as the long avenue of shinxes, huge obelisks, towering pylons, and arcarded courtyards,had an air of stately grandeur and formed a fitting counterpart to the impressive gloom which prevailed within. Walls: Granite, stone, and brick were used by the Egyptians for the walls of their buildings, which enormously thick. The stone-facing blocks were carefully worked and skillfully bedded and jointed. Roofs the ordinary roofing consisted of flat slabs of stine , supported, when the area to be covered was large, by immense beams, or trabeations, of stone or granite which were necessary, received intermediate support from stone columns or pillars. Openings in the walls, chether in the form or doorways or windows, were uniformly square headed and otherwise simple in their architectural treatment. Exept where the lintel was overshadowed by a cornice, the doorways had merely a slight prohection from the face of the walling. Moldings, or projections to relieve that flatness of the walling, were used very sparingly by the ancient Egyptians. Reference has already been made to enriched torus mouldings worked on the arrises of the external walling, and to the curved projecting cornice, surmounted by a flat band, which emphasized the horizontal lines of the buildings, and pratically these were the only moldings used. Columns and piers were sometimes cut from a single blocks of stone or granite, as in the case of the monolithic pillars of the temple of the Sphinx. But as a rule these supports were built up in irregular courses of masonry and afterwards coated with plaster to obtain a monolithic effect. The process by which the plain, square, uncarved pier was developed into the richly ornamented Egyptian column has been explained in the following way. First its four angles were cut and it became octogonal form ; a second cutting produced a sixteen-sidded column the side of which, when made slightly concave, became flutes, while a large stone slab or cap, placed on the top, gave it more than general resemblance to the Doric column. Egyptian columns and support may be roughly classified as follows : the square pier, or post of stone, the polygonal column, plain or fluted. the bud capital column. the lotus-plower capital column. the bell-shaped capital column. the Hator-headed capital column. Of these columns or supports those under were often embellished with vertical of hieroglyphics, and columns classified under were sometimes painted or otherwise ornamented. Those under, of which is an example, concisted of three varieties, the oldest of which, at Beni-Hassan, is composed of four plants with rounded stems bound together by a banded necking. Those of the Labyrinth, and of the processional hall of Thothmes III, consisted of eight stems each presenting a sharp edge on the outer side, the bulbous-shaped lower part of the column being ornamented with leaves. At a later period the simple round shaft variety of this column came into use. The shaft of the lotus flower capital, shown in generally either plan or decorated with inscriptions,was sometimes worked to present the appearance of a group of clustered columns. In early times the shaft was curved inwards at its base, but in the Protemaic period the bulbous shape is seldom found. The columns surrounding the first court at the temple of Edfou rise straight from their bases, and in these and other examples the tapering sides of the shaft are finished by flat bands or neckings placed one above the other. Lotus-flower columns were usually surmounted by a square die, and adorned with rows of leaves and sprigs of lotus or papyrus plaed at the springing of the capital. Ornamentation The earliest Egyptian temples are said to have contained neither hieroglyphic inscriptions nor sculptured images, but at the beginning of the fourth dynasty, at which periof our exact knowledge of Egyptian art commences, the primitive severity of their architectural treatment had been abandoned. At later periods in the history of the country the wall surfaces, pillars, and columns of important building were freely enriched with sculpture and inscriptions, and still later, under the rule of the Ptolemies, decoration in every conceivable form was employed. Among the natural forms of which Egyptian decorative art is based, the following were supplied by a vegetable kingdom : the lotus : a large water lily of grat beauty, the sacred flower which kings offered to the gods the papyrus : a tall smooth reed from the stalk of which the Egptians manufactured their paper and the palm. From the animal and bird kongdom came a beetle, the asp, birds, feathers, and winged plulage ; these, and many other types of decorative detail, were used during all epochs of the national art. The well-kown ornemental enrichment the winged disc, contins a central disc, representing the sun, supported by two asps from which spring widely out stretched wings to symbolize the beneficent activity of sun Wall and Ceiling decoration Hieroglphic and pictorial records of historical events were used to relieve the monotomous effect of large expanses of wall surfaces. In the private tombs the daily lives and occupations of their dead owners were depicted and scenes illustrating the relation which existed between Egypt and the gods decorated the immense wall spaces of the temples.Qualified in his dual capacity of god and man, the king alone was sufficiently high descent to act as a mediator between the deities and the people. Accordingly the Egyptian monarchis pictured in the temples as interceding out the wine, and burning the incense. Ceiling were painted blue and relieved with five pointed yellw stars; in the Ptolemaic age zodiacs, fashioned after Greek models, appear in combinaison with astronomical tables of native origin. Whether carved or painted, ornementation of the character was always conventional in its treatment, and if carved was the earliest peiods usually executed in low relief and sunk within the suface of the stone. But at a later period the wal surface was more deeply cut, with the result that the ornamentation stood out in high relief. Architectural Style ? Focal Points -Statues of Pharaohs and sanctuaries of gods in temples, and sarcophagus in tombs dominated the whole architectural layout. ? Walls immensely thick and sloping structural requirement for balancing (vertical walls of stone are unstable) ? Stone Columns closely spaced Large spans were not possible ? Stone Lintels massive with short spans, stone is a material that has a weak tensile strength ? Flat roofs Domes and vaults were unknown in Egypt ? Small Openings large doors and windows are not possible in stone construction, this also secured privacy to the religious structures inaccessible to the public ? Hieroglyphs- recording of historic events in stone obelisks and walls ? Religious symbols (scarabs, solar disk) essential component for the decoration of all architectural elements ? Single storey buildings Techniques ? The basic construction method was post and lintel. ? Buildings were erected without mortar, so the stones had to fit and cut precisely together. ? Ramps were used to allow workmen to carry stones to the top of structures as height was added, the ramp was raised. Disappearance of the Ancient Egyptian culture Egypt became to be influenced by some other nations which brought the end of the Ancient Egyptian culture. They were conquered by the Greeks in 332 BC. As a result of this they became a province of the Greek empire and they were influenced by the Greek culture both in their art and in their lifestyles, however their religion was respected by the Greeks. In 30 BC they were conquered by the Roman Empire. This brought the final end to the Ancient Egyptian culture. They no longer had pharaohs, they no longer built pyramids, they no longer followed their traditional rules in their art. Their old culture slowly but surely disappeared and all that is left is the ancient Artifacts Research Papers on History Of Egyptian ArchitectureCanaanite Influence on the Early Israelite ReligionBringing Democracy to AfricaOpen Architechture a white paper19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationEffects of Television Violence on ChildrenAssess the importance of Nationalism 1815-1850 EuropeThe Project Managment Office SystemWhere Wild and West MeetQuebec and Canada

The Myth of the Bra Burning Feminists of the Sixties

The Myth of the Bra Burning Feminists of the Sixties Who was it who said, â€Å"History is but a fable agreed upon?† Voltaire? Napoleon? It doesn’t really matter (history, in this case, fails us) because at least the sentiment is solid. Telling stories is what we humans do, and in some cases, veracity be damned if the truth isn’t as colorful as what we can make up. Then theres what psychologists call the Rashomon Effect, in which different people experience the same event in contradictory ways. And sometimes, major players conspire to advance one version of an event over the other. Burn, Baby, Burn Take the long-held assumption, found even in some of the most respected history books, that 1960s feminists demonstrated against the patriarchy by burning their bras. Of all the myths surrounding women’s history, bra burning has been one of the most tenacious. Some grew up believing it, never mind that as far as any serious scholar has been able to determine, no early feminist demonstration included a trash can full of flaming lingerie. The Birth of a Rumor The infamous demonstration that gave birth to this rumor was the  1968 protest of the Miss America contest. Bras, girdles, nylons, and other articles of constricting clothing were tossed in a trash can. Maybe the act became conflated with other images of protest that did include lighting things on fire, namely public displays of draft-card burning. But the lead organizer of the protest, Robin Morgan, asserted in a New York Times article the next day that no bras were burned. â€Å"That’s a media myth,† she said, going on to say that any bra-burning was just symbolic. Media Misrepresentation But that didn’t stop one paper, the Atlantic City Press, from crafting the headline â€Å"Bra-burners Blitz Boardwalk,† for one of two articles it published on the protest. That article explicitly stated: â€Å"As the bras, girdles, falsies, curlers, and copies of popular women’s magazines burned in the ‘Freedom Trash Can, the demonstration reached the pinnacle of ridicule when the participants paraded a small lamb wearing a gold banner worded ‘Miss America.† The second story’s writer, Jon Katz,  remembered years later that there was a brief fire in the trash can- but apparently, no one else remembers that fire. And other reporters did not report a fire. Another example of conflating memories? In any case, this certainly was not the wild flames described later by media personalities like Art Buchwald, who wasnt even near Atlantic City at the time of the protest. Whatever the reason, many media commentators, the same ones who renamed the  womens liberation movement  with the condescending term Womens Lib, took up the term and promoted it. Perhaps there were some bra-burnings in imitation of the supposed leading-edge demonstrations that didnt really happen, though so far theres been no documentation of those, either. A Symbolic Act The symbolic act of tossing those clothes into the trash can was meant as a serious critique of the modern beauty culture, of valuing women for their looks instead of their whole self. Going braless felt like a revolutionary act- being comfortable above meeting social expectations. Trivialized in the End Bra-burning quickly became trivialized as silly rather than empowering.  One Illinois legislator was quoted in the 1970s, responding to an  Equal Rights Amendment  lobbyist, calling feminists braless, brainless broads. Perhaps it caught on so quickly as a myth because it made the womens movement look ridiculous and obsessed with trivialities. Focusing on bra burners distracted from the larger issues at hand, like equal pay, child care, and reproductive rights. Finally, since most magazine and newspaper editors and writers were men, it was highly unlikely they would give credence to the issues bra burning represented: unrealistic expectations of female beauty and body image.

Advance taxation Essay Example | Topics and Well Written Essays - 500 words - 1

Advance taxation - Essay Example If Watson considers a change in the payment of tax, the company will need to comply with the rules governing the calculation of tax for a period of more than 12 months. In the case of a period of 17 months, the tax computation will be apportioned into two chargeable accounting periods i.e. a period of 12 months and the other of 5 months. In this case, the trading income will be apportioned based on the time. Capital allowances will however be calculated separately for each of the chargeable accounting period (CAP) Moreover, property income will also be apportioned based on time. Non trade interest on the other hand will be considered in the period of accrual in case there are no details to assist in apportionment. Non chargeable gains will be computed for in the period of the gain while gift aid will be considered in the period in which they are paid. The company will not be entitled to repayment in the first three years since the company has not incurred losses. In the fourth yea, the company will carry forward their entitlement for the non recovered claims plus interest to subsequent years. The relief will therefore be realized in the year 2014 and after. In conclusion, companies must ensure that they compute their tax liability or make their tax claims as per the tax regulations to avoid unnecessary penalties and to ensure that they operate as per tax

Outline the distinctive properties of group decision-making and Essay

Outline the distinctive properties of group decision-making and negotiation. Compare and contrast the conditions under which the - Essay Example Group decision making brings in certain amount of analogical reasoning which gives managerial cognition a significant and purposeful direction. It emphasizes on facts like strategy making, such as pattern recognition, judgment and wisdom. These aspects are prominent among practitioners to develop strategies that are powerful. Group managerial decision lays emphasis on working in the best interests of the companies that bring about rationality in the managerial decision making. Group decision making helps in analogizing the way the philosophers and practitioners think. Conceptualizing and analogizing over a topic will help in developing a computational response which will also help in suggesting powerful analogies based on industry features and situations which affect the high level policies. These high level policies are highly interdependent to each other and deals with breadth of experience which is more beneficial than depth of experience. These dominant analytical and experimenta l approaches would help in antagonizing the situations, which are useful from the managerial perspective. It also requires the adopting of a qualitative approach and exploring situations which help in tackling difficult managerial situations. This theoretical framework will enable the development of different decision models that help in solving varied managerial problems and also developing methods for tracking the different managerial situations. This computational perspective helps the managers to create an environment which is verifiable and posing demands based on the cause effect relationships and cost benefit analysis. This model will also help in the development of a conceptual contribution which concerns discrepancies between managerial thinking and rationale decision model. The complexity of the environmental models increases with the environmental problems, which deal with the risk taking capacity of the organization. This perspective deals with the accuracy of perception s and suffers from various shortcomings, evidences and natural environments The group decision making consist of several steps which include the following: Problem identification: The fundamental step would be to identify the problem which would help in determining the future direction of the organizational unit. The issues would be recognized and would be aligned with the appropriateness of the mission statement and current strategies for achieving goals (University of Rhode Islands, 2013). Problem Diagnosis: When a specific problem emerges then it would be manifesting itself in some form or the other and hence it should be treated with appropriateness and suitable tools. The long range problems would be discussed and diagnosed with recurring solution (University of Rhode Islands, 2013). Solution Generation: All the solutions are evaluated and the best decision is selected with thoughtful consideration (University of Rhode Islands, 2013). Solving the Evaluation and Choice: Evaluati on meetings are held to improve the business process and also address the specific operational problems. Solution Generation: The best solution is generated after matching the needs and requirements with the criteria, cause effect and alternatives. The different types of decision is evaluated and the best decision is selected which can solve managerial problems. The commitment to decision is taken after much thoughtful consi